Ivey Business School

New Vision to Reimagine Experiential Business Learning

London (UK), May 2025 - Ivey Business School, at Western University, Canada’s prestigious institution for business education, has launched a bold new brand vision to reimagine experiential business learning for a rapidly evolving global landscape.

Building on Ivey’s strong legacy of case-based education, the school’s renewed direction expands on its commitment to transforming business education for greater impact, accessibility, and relevance in the modern world. As the world continues to shift dramatically, driven by the acceleration of artificial intelligence, global disruption, and evolving student expectations, Ivey is taking bold action.

"This is a clear and confident step toward the future for Ivey", said Julian Birkinshaw, Dean of Ivey Business School. "Our Bold Ambition is to reimagine experiential business learning for the world."

Under this new vision, Ivey will continue to develop its experiential learning model to meet the needs of future generations. Within this, the school has outlined four strategic priorities that will drive its transformation:

  1. Transform Experiential Learning
    Ivey will be a world leader in leveraging digital innovation to make experiential learning more accessible and impactful for learners worldwide.
  2. Open More Pathways
    Ivey will expand access to transformative learning for motivated and capable learners regardless of background, life stage, or geography.
  3. Create Insights That Matter
    Ivey will prioritize research on critical issues facing the world today and make it accessible to learners, business leaders, and policymakers around the world. 
  4. Expand Global Impact 
    Ivey will broaden Ivey’s global reach by sharing their research, teaching methods, and insights with learners and educators worldwide.

The new vision was launched at Global Ivey Day on May 8th.