40% Market Share

China Is the Largest Market in Global Mobile App Spend

London (UK), March 2020 - Data gathered by GoldenCasinoNews.com indicates that at 40%, the Chinese market accounted for almost half of the global mobile app spend. From the data, the total global mobile app spend was $120 billion in 2019.

According to the data, the total global spend on mobile apps has grown by at least double from 2016. By approximation, the Chinese spend was $92 billion, followed by the United States at $50 billion, while Japan is third at $32 billion. South Korea is fourth with $10 billion, while the UK is fifth with $5 billion. The total mobile spend accounts for all apps on the iOS app store, Google Play, and third-party Android in China. 
According to the report, "This is an indicator that Chinese mobile-application stores are growing fast, hosting more apps, and capturing a larger share of new app creation."

Over the last year, emerging markets led by Brazil, India, and Indonesia immensely contributed to the 204 billion mobile applications downloaded. This was a 6% rise from 2018 and up 45% since 2016.

In China, 95 billion apps were downloaded, followed by India at 40 billion. The United States had 12.3 billion, Brazil 8 billion, and Indonesia 5.5 billion. Between 2016 and 2019, India’s app download grew by a staggering 190%.

The 204 billion app downloads were dominated by industries of ridesharing, fast food/food delivery, dating, sports streaming, health, and fitness.

A review of the data further shows that from 2017 to 2019, 17% more games surpassed $5 million in annual consumer spend. The total figure for these games was 372.

In 2019, about 283 games brought in $10 million, while 183 games brought in $20 million. In total, 1121 mobile games brought in over $5 million, with 140 games accounting for about $100 million in 2019.

This year, games that drive deep engagement with mobile users are expected to dominate.