SwellFox, Inc.

Educational Engineering Platform CircuitBread.com Launched

Boise, ID (USA), January 2023 - SwellFox, Inc. has announced that its educational engineering platform CircuitBread.com has officially launched. CircuitBread aims to make electronics, embeddd systems, and electrical engineering easily accessible to anyone, from the general interest hobbyist or student to the seasoned expert.

Based in Boise, Idaho, with team members spread around the globe, CircuitBread delivers on its mission through the creation and publication of free electrical engineering resources ranging from content to tools.

The news comes after the initial planned content production period that started when SwellFox leadership first conceived of the project. They began generating content, working to establish the best possible online atmosphere for learning, all while receiving positive feedback as the platform's audience grew.

"At SwellFox, we share a passion for education. We ultimately uncovered a common desire to create a free, easy-to-use engineering platform for students and engineers of all levels. We wanted CircuitBread to be among the highest quality singular sources for people to become familiar with electronics," said Joshua Bishop, CEO and Lead Engineer at SwellFox.
"We bootstrapped the entire operation, drawing on our experience developing creative and marketing solutions for technology companies. I'm proud of what we've accomplished, but we're just getting started. We continue to learn from user feedback and improve what we publish to increase the content's usability."

SwellFox Co-Founder and Lead Designer, Laren Dubkowski, added, "From the beginning, we wanted to look beyond traditional media and focus on delivering the best experience for our users by utilizing the latest technologies for streaming video, social media, instant messaging, and mobile friendly web browsing."

Since its soft launch, CircuitBread has amassed a strong following through organic growth. The audience represents a mix of site visitors from North and South America, Europe, Asia, Africa, and Oceana. The platform boasts a 50% year-over-year rise in site traffic, with its social media presence also expanding rapidly. In fact, CircuitBread's YouTube subscriber base has grown to reach over 60K today, eclipsing YouTube channels hosted by similar, more mature educational engineering sites.

Bishop and Dubkowski attribute CircuitBread's success to the age-old belief in quality over quantity.

"Users come to CircuitBread to learn the basics about microcontrollers, op-amps, and resistors. They also come to use the tools and reference materials that they need regularly in their careers. Regardless of the skill level, however, we strive to ensure all tools and content are accurate and useful," continued Bishop.

Notably, CircuitBread's open source electrical engineering textbook library currently stands as one of the most extensive online. The books are accessed through an online eBook reader with lightning-fast responsiveness, search capabilities, bookmarking, and highlighting.