Responding to Global Demand, Pink University Goes International

Munich / Hamburg (GER), July 2021 - The German eLearning provider Pink University has taken advantage of accelerated market growth by launching its offerings in the Netherlands, the UK, and Asia Pacific. Contributing to this effort, the Pawlik Group is excited to announce a significant expansion of its studio capacities, technology, and people.

Pink University GmbH, which has been part of the Pawlik Group since 2019, will go international and expand to Australia, Malaysia, the UK, and the Netherlands this year.

"The corona virus has forced many companies to look for new, sustainable solutions for the further development of their employees," explains Philipp Mehrtens, Managing Director at Pink University. Therefore, digital learning is currently in high demand, not only in Europe, but worldwide. Sales experts see the future market for eLearning and web-based training on a steep growth trajectory, which the Hamburg and Munich-based company will take advantage of.

Over the next five years, the eLearning provider plans to create more than 2,600 new e-trainings for international markets. It is therefore significantly expanding studio capacity and technology and investing in people. In 2021 alone, the number of employees at Pink University will triple.

Pink University is well aware of the importance of cultural fit for eLearning to be effective in various countries around the world. In order to meet the requirements of international and regional customers, the eLearnings are produced in local languages or language variants with different adaptation levels, from "fully localized" to "culturally fair", i.e. embedded in the local culture. "To do this, we partnered with proven experts in the local markets," Mehrtens explains.

The eLearning provider has brought the HR consultancy GA Consulting with founder Gudrun Adam on board. Adam brings over twenty years of experience in learning and development and will manage the expansion through Asia Pacific. Adam has already brought Dr Jerome-Pierre Bonnifay on board to fully explore Malaysia and its bordering countries. Dr Bonnifay is the founder of High Performance Individuals, a well established training and hr-consultancy firm with offices in Asia and Africa.